The Chocolate Bar, introduced by Dubai’s famous chocolatear ‘Fix’ (FIX) in 2021, has gone viral worldwide today, and its popularity has created a severe shortage of pistachios in the global market. The highlight of this chocolate is its thick and cheerful flavorful pistachio filing that has made consumers crazy.
The madness began in December 2023 when a ‘Tuck Talk’ video hit and got more than 12 million views while watching. After that, people around the world wanted to try this unique taste. The visitors to Dubai could get the original chocolate, but in the rest of the world, their copies began to be prepared so that the demands of the people could be met.
Pistol prices rise
The growing demand for this chocolate has shook the global pistachio market. According to the Financial Times report, the pistachio colonel cost $ 7.65 per pound last year, which has now increased to $ 10.30 per pound. According to expert trade Giles Hacking, the pistachio world is currently empty. ‘
Dhoom globally
The famous chocolate brand in the UK, Lundt, has also introduced a chocolate bar, which costs £ 10, which is doubled with its normal chocolate bars. Some shops have set a limit on its purchase, keeping in view its demand.
In India too, there are several options available to find ‘Dubai Kanfa Chocolate’ on Google, which is proof of its popularity.
Obstructed in supply.
The United States is the largest exporter in the pistachio, but last year’s crop was lower than expected. Although the quality was better, the pistols needed for the chocolate became less available. Iran has also recovered 40 % more pistachio to the UAE in the last six months.
Chocolate makers are now finding it difficult to meet consumers’ demand. The ‘Fix’ company has expressed its concern that other brands are duplicating their views and misleading consumers. According to the company, it has not just a chocolate but a ‘movement in the world of chocolate’.
It is noteworthy that the real ‘can’t get knafeh of it’ chocolate is only sold in Dubai, and that too for only two hours a day.
A delicious dream that began in Dubai has now become a reality around the world, but its focus is to suffer in the form of a shortage of pistachio.
